Our Mission is Simple: We are looking to solve family care for good.

Culture: We are a team of unique individuals coming together on a mission to solve a real problem in the world: childcare. Our culture represents the values we bring with us and the values we gain at Upwards, which shape how we function as a company and as a team.

Our Values:

Thoughtfulness: We take appropriate consideration for people, processes & the product of our work.

Trust: We stand by the Retrospective prime directive, making it part of our ongoing culture: “Regardless of what we discover, we understand and truly believe that everyone did the best job they could, given what they knew at the time, their skills and abilities, the resources available, and the situation at hand.” - Norm Kerth

Empowerment: We enable others to achieve their highest potential by taking authority, control, and pushing initiatives forward with a goal of personal growth, accomplishment, and self-confidence.

Accountability: We take ownership over the success of our commitments.

Customer-Centricity: The customer is the focal point of all decisions related to delivering products, services, and experiences to create customer satisfaction, loyalty, and advocacy.

At Upwards, we believe everyone deserves access to quality childcare — not just families who can afford it.

View the Upwards (formerly WeeCare) website